New version of the software Sales Intelligence

Implisense Sales Intelligence has been further optimized for you. Here are some highlights:

  • More than 100,000 new company profiles
  • New segmentation criteria
  • Further optimized similarity search
  • New industry and regional filters
  • Improved usability

The optimizations were imported into the live system after the tests. They are thus automatically available to all users. If you have any questions, please contact hello@Implisense.com.

A description of the changes

Company profiles

More than 100,000 company profiles are now available for search and analysis. These companies were taken on board by means of a targeted search for companies in the German high-tech segment and in the medium-sized manufacturing sector. The further expansion of the company’s portfolio is already underway and is geared to the latest requirements of our customers. For you, this means that Implisense’s technology keeps all data on around 368,000 companies in Germany up-to-date and ready for retrieval.

Criteria for segmentation

The properties for profiling and segmentation of companies are continuously being expanded. The following properties are hidden behind word clouds of synonymous and related terms. Using these word clouds, the system can calculate on the basis of a continuous analysis how distinct a characteristic is to a company. Here are the latest additions, which serve to segment companies across industries, among others:

  • apps
  • automation
  • CAD
  • coaching
  • energy efficiency
  • building automation
  • implementation
  • assimilation
  • climate protection
  • project management
  • robotics
  • technology companies
  • accessories

Search for similarity

In order to increase the accuracy of the similarity search, a dynamically configured threshold value was introduced for the calculation of significant terms. This should result in fewer irrelevant terms appearing in the view. A corresponding threshold value was also introduced for the similarity search. This significantly reduces the total number of search results, as companies with very little similarity are no longer needed. This will give you more accurate results.

Usability

New Home Screen

A new home screen with a new welcome text and short introduction was introduced. The summary of the total stock can now be found below. This also displays the most recent changes in the dataset.

Home button

The lists of companies are an important element in the operation of Sales Intelligence. Therefore, we have simplified the call of the overview of lists. Now you can use the Home button to go directly to all lists to analyze, modify, find or export similar companies.

Filter menus

The filter for lists has been moved to the right. You can use this filter to compare search results with your lists.

Furthermore, the filter menus (facets) are displayed uniformly. Postcode regions and industries are now displayed in a table format, with the values appearing alphabetically sorted on the left and the number of the respective facets displayed in a separate column on the right. This allows you to see directly how many filter results you can expect.

Further changes

  • Since the tabs at the end of the list view were rarely used, we removed them. In this way, the complexity of the interface is further reduced.
  • The “heartbeat lines” that symbolized the timeline for the event stream were removed for both lists and companies. This step was carried out because the heartbeat curves are similar over many larger lists and did not provide enough information for the user.
  • In the list view, which is called up by the home button, the number of companies in a list can no longer be clicked. This distracted us from the fact that the entire list is clickable.
  • In the detailed view of the company you can now see in the “Events” tab how many events are present in the company. If there are no events, the tab cannot be selected.
  • In the Company Details view, the “Profile” tab has been split into new tabs “Web Profile” and “Properties”. Thus, the “Master Data” tab is really reduced to the master data of the company and the link analysis is clearly more visible in the “Webprofile” tab. The “Properties” tab is reserved for diagrams and properties.
  • Show differences “has been removed in the display of events because this function was rarely used.
    Events that start with DELETED have been deleted and are no longer captured, as this function did not contain any information for most users.
  • There is a new event class called “Registered Capital” to filter companies with changes in the area of registered capital. This is helpful, for example, to identify new financing rounds in start-ups more quickly than before.

Do you have any questions or comments about the new version? We are happy to read about this: hello@Implisense.com or call +49 30 740 729 69.

Implisense Smart Properties

We are continually developing our algorithms to help our customers build and maintain their business relationships. In June 2014 we reached a new milestone and are pleased to present the Implisense Smart Properties.

Implisense Smart Properties help you to segment existing and potential new customers more precisely. Up to now, it has been customary to use features such as size, industry sector and region to segment B2B customers. However, for many questions, these characteristics are not sufficiently detailed and lead to scattering losses.

Here is a practical example:

A marketing director for business training courses and seminars wants to find leads for the new seminar offer in the area of quality management. The question is how to select from many potential companies of a certain size and industry each one that has an affinity to the topic of further education and quality management. With the help of classical searches in databases, these characteristics are usually untraceable or obsolete. Searching the websites is not possible due to lack of time.

 

Implisense Smart Properties
Beispiel einer Firma mit Eigenschaften für die Segmentierung

 

In the Implisense Sales Intelligence, the Marketing Director can now receive suggestions for leads that are similar to those of existing customers. This helps to get hits from neighbouring industries, for example. With the help of the Implisense Smart Properties it is now possible to display a so-called radar chart for each proposed company, which shows how strongly the respective company focuses on quality, costs or innovation. These companies tell the public that they rely on quality and learning in their products and services. The Marketing Director selects these leads to inspire the marketing manager with enthusiasm for the new offer.

And to make it even easier for you to address them, Sales Intelligence automatically calculates the average radar chart of companies from the rest of the hit list and displays it with a gray background underneath the blue colored current radar chart. This allows you to see immediately which particularities the selected company has in relation to the peer group, i. e. whether it emphasizes certain aspects more strongly than the other providers. This is illustrated in the following figure from the Sales Intelligence application. In this case, the selected company differs greatly from the rest of the hit list in the area of learning and reliability.

 

Implisense Smart Properties in der Sales Intelligence
Implisense Smart Properties in der Sales Intelligence

 

How is such a thing created? The Implisense Smart Properties are generated from online content using Big Data Analytics. For this purpose, previously trained topic models (Wikipedia link) are used for all target properties, which are automatically maintained by the Implisense system and thus prevent new words for certain topics from not being recognized. Topic-models (Wikipedia-Link) are used for all target properties, which are automatically maintained by the Implisense system and thus prevent new words for certain topics from not being recognized. Topic models can now be used to calculate mathematical distances to selected online content of a company and use them for new segmentation and insight into the customer base.

 

Link analysis between companies

Implisense now analyzes all incoming and outgoing links between the current about 250,000 company websites in order to display relationships between companies in the company profiles. Link analysis in the company profile makes it easier to identify partners or end customers of a company without having to study the website. This feature has already been requested several times by our users and will be expanded in the next few months by a free text analysis.

Test accounts are now available

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From now on, persons with sales tasks can test the web app from Implisense free of charge and without obligation. This gives you access to one of the most modern search engines for B2B sales.

In the software you can among other things

find Leads

  • e. g. faceted full-text search with any search term
    (e. g. wind power, big data, advertising material)
  • e. g. by restricting to postal codes or industries
    (e. g. postal code 63,64,65, branch manufacturing industry)
  • e. g. about events to more than 160,000 companies
    (e. g. management changes, new share capital or latest news)
  • e. g. via the integrated similarity search for lists of companies
    (you can easily try it out with the help of example lists that have already been imported)

monitor customers

  • e. g. what has happened to the top customers in the last few weeks?
    (e. g. new managing directors, new products, locations or events)

All this requires only a modern browser like Chrome, Netscape or Safari and a test account.