We have often pointed out how important it is to keep a close eye on your customers or the companies that you intend to be your customers – in order to identify valuable trigger events for your sales department. This time we want to address an additional opportunity. Because trigger events do not always have to take place directly at the companies of interest to you. (mehr …)

We recently released the new Implisense API version 1.70. This version focuses on the changes we have made with the reclassification for company sizes in the Implisense database. We have now deactivated the sales class and employee class filter, as they are subsumed by the size filter. In addition, we have removed the separation of /data and /dataplus endpoints, (mehr …)

If the responsible person changes in an important position of one of your leads, this is one of the most valuable trigger events you can get involved with. Because this results in several job changes. And: The probability of a successful deal is particularly high in the first weeks and months of a manager’s new job. (mehr …)

Trigger events are ideal opportunities to reach your contacts at a time when they are particularly inclined to purchase your product or service. Recently we have introduced some tools to identify trigger events. To make sure you know what to look for, you will find 20 concrete examples in this article. Use these and other occasions for a particularly targeted approach in marketing and sales. (mehr …)

Customer segmentation is designed to focus more on those customers that are most profitable for your business or have the greatest growth potential. To this end, all those customers are combined into a segment that have the same or sufficiently similar characteristics that are considered relevant. This is absolutely essential in order to make optimum use of your company’s resources in marketing and sales and, (mehr …)