Only a few weeks ago we presented the free public profiles on the platform Companies and Markets: clear and informative company dossiers at a click – including simple graphical presentations. Part of this free offer are also the technology profiles available for many companies. These illustrate how often certain technologies are mentioned in connection with a company. (mehr …)

The fact that the information and purchasing behaviour of customers in an increasingly digitized business world is changing essentially, has probably not escaped any sales department by now. In many places, however, there is less clarity regarding the question of how sales should best adapt to these changed and constantly changing conditions. We have formulated five theses that describe what the sales people of the future will look like. (mehr …)

2018 was a very productive year for Implisense. Thanks to the newly introduced team-based organisational structure with OKR methodology, significantly more developments could be carried out in parallel. Our customers benefited from this with completely new analyses, software and data services. For the first time Implisense delivers data on more than 2,000,000 companies per day to customers. (mehr …)

A stressful day, a potential new customer calls you back in a few minutes, but until now you didn’t have the time to prepare a well-founded meeting. Your most important sales motto has always been: “Know your customer”. Not exactly an optimal starting point for your upcoming sales talk. Thanks to the Implisense Premium Reports, however, (mehr …)

When selling a product or service, you should better understand the type of customer how he or she is thinking. Since people are different, there can be no universal patent recipe for it. However, there are some interesting concepts of categorizing potential customers more quickly and to respond effectively to their specific motivation. A relatively well-known and popular concept is the 4-colour model by Frank M. (mehr …)