Communication with companies is also always first and foremost communication with people. At the other end of the line or table is always a person who can never completely free himself or herself from his or her own impressions and attitudes, imprints and personal goals as well as from his or her very own background of values. (mehr …)

You receive an e-mail from an unknown sender and want to know who is behind it? Or you get a call from a company you don’t know yet?

With the new search function for Chrome and Firefox, you can get background information on e-mail addresses and company names with immediate effect.

Your search will be carried out on the Companies and Markets search platform operated by Implisense. (mehr …)

If you have visited our research platform Companies and Markets in recent weeks, you will certainly have noticed numerous innovations.
We have refreshed the design and thus made the site much clearer for the users. The search results of a selection can now be identified more clearly this way. In addition, a histogram now illustrates the distribution of the company size in the search result in relation to the total data stock. (mehr …)

The higher the management level of the people you are addressing with your sales activities, the more difficult it will be to reach them with simple cold calls. A possible solution could be the interface between sales and marketing: account based marketing.
This involves identifying selected key accounts for your B2B business and reaching them with targeted messages and value-added content. (mehr …)

There are certainly hundreds of different things to say about your product. But in many situations it is important that you can break it down into a short and clear statement that makes your offer immediately tangible for your target group. Because potential customers, applicants, investors and co. only invest the necessary time to deal with it in more detail if they are motivated by the first clear message. (mehr …)