One of the biggest bottlenecks in marketing and sales is insufficiently qualified databases. They make decision-making in your company more difficult and can become true resource killers. After all, clean customer data is crucial so that you can concentrate specifically and efficiently on the right customers and prospects. With the services of Implisense you get access to a huge daily updated database with information on all companies listed in the German Commercial Register. (mehr …)

We already gave you some good reasons why you should use predictive analytics in your company in our last blog post. This time we outline three possible applications of Predictive Intelligence in marketing and sales, which help you to make lead generation more efficient and significantly increase your conversion rate.

Predictive Intelligence Use Case 1:

Monitoring &

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The proverbial “look into the crystal ball” has long been a rather derogatory term. Speculations about events in the future were regarded as dubious, especially in data- and key performance indicator-oriented contexts such as marketing and sales. But thanks to Big Data and powerful algorithms, it will soon be impossible to imagine these very departments without a view into the crystal ball. (mehr …)

From June 2016 to February 2018, we conducted the Customer Prediction Platform (CPP) research project. This strategically important project was co-financed by the European Regional Development Fund (ERDF) and the Investitionsbank Berlin Brandenburg (IBB). Now that the reporting and evaluation phase has been completed, we would like to present some highlights of this project below.
CPP is a middleware for assessing the customer potential of corporate customers. (mehr …)

This article shows how you can create a list of companies that use a certain technology with just a few clicks and with the help of our partly free tools.
This list then can be conveniently used within our web application or offline as an Excel table in sales or marketing.
As an example we are searching for the use of MailChimp. (mehr …)