A well maintained CRM system can be a powerful tool for sales and customer service in your company. But only if it is consistently used and maintained by all parties involved. Especially after the implementation of such a system in your company there are often difficulties to establish this culture firmly in your company. To ensure that your investment in a CRM system pays off in the long term, (mehr …)

Nowadays, companies collect a lot of data about their customers. But do they really fulfil their purpose? After all, the data only benefits your marketing and sales team if it is able to gain knowledge about a customer in real time – and make him an offer based on it that matches his individual interests and his current status in the purchasing process. (mehr …)

We have significantly expanded the search options in the Companies and Markets company directory. From now on, you can combine the full text search with filters by location (two- and five-digit postal codes, cities, federal states, regions), industry (according to the official NACE or WZ 2008 standard) and company size. This allows you to search more specifically for new, (mehr …)

Both the marketing and sales departments work with leads, yet in many companies one rarely knows exactly what the other is doing. Both could benefit significantly from an intensive exchange between these departments. After all, the end result is the same: maximum conversion of the leads to paying customers. Data can help to bridge the informative gap between marketing and sales. (mehr …)

Onboarding a new corporate client at a bank can be a tedious and time-consuming process. Not only for the bank, but above all for the customer. Collecting numerous data and documents, filling out countless forms and waiting for creditworthiness and identity checks is not only time-consuming, but often also unpleasant for the customer. As a result, (mehr …)