When selling a product or service, you should better understand the type of customer how he or she is thinking. Since people are different, there can be no universal patent recipe for it. However, there are some interesting concepts of categorizing potential customers more quickly and to respond effectively to their specific motivation. A relatively well-known and popular concept is the 4-colour model by Frank M. (mehr …)

Between 29.11 and 30.11.2018 TechCrunch Disrupt Berlin brought new startups together with investors in the Arena Berlin on the “old continent”. The topics ranged from crypto currencies, artificial intelligence, self-propelled vehicles to social initiatives and innovations to protect the environment and human rights. It was the second TechCrunch Disrupt in the capital and the fifth in Europe. (mehr …)

How do I find companies that are active in a certain country?

Are you aware for which of your customers Brexit could mean drastic changes? Do you know which of your competitors are planning to enter foreign markets in the future? Or do you possibly offer products and services that are particularly interesting for internationally active companies – (mehr …)

We released the new Implisense API version 1.75 last week. We are now fulfilling the requests we had for a long time to include our scores for search and recommendation. Please note that these scores are especially useful to clarify the distances in the ranking. However, they do not represent any probabilities in the mathematical sense. (mehr …)

From 7th to 8th November 2018, the Cologne Exhibition Grounds were dedicated to the major task of digitisation with a special focus on German SMEs.

An event with the aim of speeding up, networking, explaining and helping to shape the future

The event, which was organized by Deutsche Telekom for the first time in this format and size in Cologne, (mehr …)