Our blog posts deal a lot with data-supported work in marketing and sales. However, it is clear that the quality of these measures depends critically on the amount and quality of the data you have on your leads, prospects or customers. Only with an extensive set of relevant and up-to-date data can you gain in-depth insights that enable you to address your segmented target groups precisely. Yet many companies do not even have the possibility to collect data to this extent. They receive only limited information from their leads – and it is not always clear how up-to-date these are. So how can you fill even large gaps in your knowledge? The magic word is data enhancement.
Benefit from the extensive databases of a specialized company and be automatically provided with extensive data sets on your leads and prospects, but also on your existing customers. For example with the help of the Implisense API, which you can integrate directly into your existing systems. Define which data is relevant for you and receive up-to-date information at any time with the help of an algorithm. This is useful for a whole range of applications. Three exemplary Use Cases:
Use Case 1: Increase conversion on your website
It has been proven that every additional field in a web form increases the dropout rate. The less data your users have to enter, the lower the hurdle for conversion. With a solid solution for data enrichment in the background, you can keep your web forms as minimal as possible. Just ask for the most necessary information – Implisense will then fill in everything else for you. This means you get more leads and still have all the relevant information you need. And you’ll also improve your potential customer’s user experience. So win-win!
Use Case 2: Qualification & updating of leads
When we talk about modern data-supported marketing and sales, then it is not just firmographic data in which you should be interested. But especially signals that give you an indication of where your prospective customer is currently in the purchasing process. However, this status can change quickly. Once data has been obtained, it may become obsolete a short time later. Of course, you cannot bombard your leads with regular new data queries. An intelligent data enrichment tool like the Implisense API therefore not only provides you once with a comprehensive data set, but also regularly with daily updates to your contacts. This keeps your data automatically qualified and gives you valuable signals about changes that could affect the type of message you want to send to your contact.
Use Case 3: Segmentation & personalization
Without an appropriate data enhancement solution, you usually don’t have a comprehensive dataset immediately. Instead, you have to laboriously collect data from multiple sources over time. However, because a certain amount of information is needed to meaningfully segment and prioritize your leads, this can only happen at a later point in time. In other words, you’re wasting valuable resources on leads that you know too late don’t interest you very much. At the same time, you leave out the possibility of reacting quickly to highly potent leads. By enriching your data, on the other hand, the complete data set is available to you at a stroke. You can categorize your new lead immediately and send it maximum personalized messages depending on its relevance and status in the purchasing process. In this way you waste less potential, use your existing resources more sensibly and convert prospective customers to customers more quickly.
These are just three examples of applications for the beneficial use of data enhancement. A powerful tool that simultaneously accelerates and improves marketing and sales. A real booster for your conversion.