Category: Companies and Markets

On the Monday before Ash Wednesday we performed a parade of a special kind: Our portal “Companies and Markets”, the leading German B2B portal for company data, is now available directly under our homepage implisense.com! With this we want to express: The portal is now in a state we feel comfortable with ; (mehr …)

After we have significantly expanded the search possibilities of our portal Companies and Markets some time ago and provided you with the suggestion for search support, today we would like to present you with some current search queries, which should clarify the possibilities of the portal for you and offer you inspiration to formulate your own specific queries. (mehr …)

Data is the new currency in marketing and sales. The processes in these departments are becoming more and more data-driven – certainly also in your company. However, the more sales and marketing rely on it, the more important it is that the data on which decisions are based is really the right and relevant data. But this is not always the case. (mehr …)

What is a qualified lead and how is it treated in your company? A rather simple question, but too often a gap between marketing and sales opens up. Especially if you want to work with account based marketing. Because then the classic MQL (Marketing Qualified Lead) does not go far enough – instead you should think in MQAs: Marketing Qualified Accounts. (mehr …)

More than 3.5 billion people worldwide use social media. It is estimated that 81% of small and medium-sized enterprises use one of the popular social media platforms (Brandwatch 2019). We want to help more people gain easy access to social media contributions from companies. For this purpose, an integration of the latest social media posts has been implemented on approx. (mehr …)