Category: Implisense Pro

Remarkable white spots were still visible on our maps well into the 19th century. Unknown areas that could only be systematically opened up by the pioneering spirit of curious explorers. A ” white spot ” symbolizes a lack of knowledge until today.
Now imagine your target market as a map: You have certainly already developed parts of it intensively, (mehr …)

Following our recent focus on firmographics as B2B counterparts to demographic data, we would like to discuss a third category of market segmentation information: technographics refers to technographic segmentation.
Technographics also serve to summarize or differentiate individuals or companies on the basis of their similarities and differences with regard to certain variables. In order to be able to deduce from this how likely they are to be interested for your own product or service or to be able to tailor your marketing and sales approach to this target group. (mehr …)

As the conceptual similarity already suggests, the term firmographics basically describes something like demographic data – only for companies instead of for persons. In Germany, this term is still relatively uncommon, although many of us use firmographic classifications on a daily basis.

The purpose of firmographics

Firmography allows marketers in the B2B context to describe and subdivide their target groups in a similar way as B2C companies do with the help of demographic variables. (mehr …)

If you misjudge your target market, it is not only difficult to evaluate your sales and marketing success. Above all, this circumstance will lead to you wasting resources on supposed interested parties who in reality are not interested at all. Conversely, a realistic assessment of your target market allows you to use your marketing and sales resources much more efficiently and successfully. (mehr …)

The proverbial “look into the crystal ball” has long been a rather derogatory term. Speculations about events in the future were regarded as dubious, especially in data- and key performance indicator-oriented contexts such as marketing and sales. But thanks to Big Data and powerful algorithms, it will soon be impossible to imagine these very departments without a view into the crystal ball. (mehr …)