What do you pay particular attention to when you create a target customer profile for your product or service? Probably to the right level of detail. If the target customer profile remains too vague, you are wasting valuable resources in marketing and sales. If, on the other hand, it is too small, you may limit yourself too much. (mehr …)
In a previous article, we introduced trigger event marketing to you. This means the use of events that affect the industry, the company or the person of one of your potential customers as a concrete reason for sales and marketing approaches. Trigger event marketing is much more promising than classical cold calling, but researching and keeping track of potential contact occasions can quickly become very time-consuming. (mehr …)
The main issue of our blog posts are about identifying companies that can become profitable customers. But not only the question of “who?” is interesting for efficient and successful marketing. More and more it is about “When?”! The right moment can generate demand so that you sell quicker and with less amount of effort. (mehr …)
It is the dream of every sales person: A new potential customer calls you out of the blue. Just like that. Without the need to contact him beforehand. Turns out, your company was recommended to him.
Turn those coincidences into a system. With considerably less effort than in cold acquisition. Because a recommendation by one of your customers has an enormously trust-building effect. (mehr …)
Customer Success Management – abbreviated to CSM – is usually designed to retain existing customers and to exploit their entire revenue potential. The tasks of the Customer Success Managers can vary greatly depending on the company. This ranges from classic key account managers with a focus on contract renewal, to an upsell oriented CSM based on the American model, (mehr …)
