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Category: Implisense Pro

Sales Automation for more selling time

11. December 2019 | Implisense API, Implisense Pro, Produkte

Have you ever been unable to close a potential deal because you lost track of it in time? Do you spend too much time entering leads into your CRM system and maintaining the record over time? And are you just as tired of time-consuming scheduling with customers or prospects that require multiple emails to be sent back and forth? (mehr …)

3 use cases for dark data analysis in marketing & sales

13. November 2019 | Companies and Markets, Implisense API, Implisense Pro, Produkte

Data is the new currency in marketing and sales. The processes in these departments are becoming more and more data-driven – certainly also in your company. However, the more sales and marketing rely on it, the more important it is that the data on which decisions are based is really the right and relevant data. But this is not always the case. (mehr …)

White space analyses to identify new sales potential

26. September 2018 | Implisense API, Implisense Pro

Remarkable white spots were still visible on our maps well into the 19th century. Unknown areas that could only be systematically opened up by the pioneering spirit of curious explorers. A ” white spot ” symbolizes a lack of knowledge until today.
Now imagine your target market as a map: You have certainly already developed parts of it intensively, (mehr …)

What are firmographics?

11. September 2018 | Implisense API, Implisense Pro

As the conceptual similarity already suggests, the term firmographics basically describes something like demographic data – only for companies instead of for persons. In Germany, this term is still relatively uncommon, although many of us use firmographic classifications on a daily basis.
firmographics in B2B marketing

The purpose of firmographics

Firmography allows marketers in the B2B context to describe and subdivide their target groups in a similar way as B2C companies do with the help of demographic variables. (mehr …)

Are you overestimating your target market?

22. August 2018 | Implisense Pro

If you misjudge your target market, it is not only difficult to evaluate your sales and marketing success. Above all, this circumstance will lead to you wasting resources on supposed interested parties who in reality are not interested at all. Conversely, a realistic assessment of your target market allows you to use your marketing and sales resources much more efficiently and successfully. (mehr …)

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