Category: Implisense Pro

Data is the new currency in marketing and sales. The processes in these departments are becoming more and more data-driven – certainly also in your company. However, the more sales and marketing rely on it, the more important it is that the data on which decisions are based is really the right and relevant data. But this is not always the case. (mehr …)

Remarkable white spots were still visible on our maps well into the 19th century. Unknown areas that could only be systematically opened up by the pioneering spirit of curious explorers. A ” white spot ” symbolizes a lack of knowledge until today.
Now imagine your target market as a map: You have certainly already developed parts of it intensively, (mehr …)

As the conceptual similarity already suggests, the term firmographics basically describes something like demographic data – only for companies instead of for persons. In Germany, this term is still relatively uncommon, although many of us use firmographic classifications on a daily basis.

The purpose of firmographics

Firmography allows marketers in the B2B context to describe and subdivide their target groups in a similar way as B2C companies do with the help of demographic variables. (mehr …)

If you misjudge your target market, it is not only difficult to evaluate your sales and marketing success. Above all, this circumstance will lead to you wasting resources on supposed interested parties who in reality are not interested at all. Conversely, a realistic assessment of your target market allows you to use your marketing and sales resources much more efficiently and successfully. (mehr …)

The proverbial “look into the crystal ball” has long been a rather derogatory term. Speculations about events in the future were regarded as dubious, especially in data- and key performance indicator-oriented contexts such as marketing and sales. But thanks to Big Data and powerful algorithms, it will soon be impossible to imagine these very departments without a view into the crystal ball. (mehr …)