From 7th to 8th November 2018, the Cologne Exhibition Grounds were dedicated to the major task of digitisation with a special focus on German SMEs.
An event with the aim of speeding up, networking, explaining and helping to shape the future
The event, which was organized by Deutsche Telekom for the first time in this format and size in Cologne, was intended to motivate, network and accelerate. The fact that such a big topic as digitization leads to a successful event is not self-evident. Digitization is a phenomenon that permeates every corner of the economy and does not stop there. The many facets of digitization could easily lead to visitors being overwhelmed. But that didn’t happen, thanks to a smart trade fair design.
The two days were structured with constant keynote speeches in various areas in order to attract visitors to the fair on a variety of topics and with a wide range of demands. CEOs such as Tim Höttges, Apple Co-Founder Steve Woszniak or Sigmar Gabriel from a political point of view reported on digitisation on the global stage. Major players such as Huawei and Samsung showed upcoming innovations such as foldable displays in end devices. Many exhibits demonstrated Internet of Things solutions, even there, one would not expect them immediately, e.g. for monitoring the health of beehives. The TU Munich showed prototypes of a special Hyperloop Train, Fraunhofer demonstrated a simple robot programming as an advanced training program.
Start-Up-Square: A space for digital “future creators” at DIGITAL2018
About 20 startups from the Telekom TechBoost program presented their mostly data-driven innovations, for example in the area of mobility data, biological data or company data. Implisense exhibited in this area with its own stand at DIGITAL18 to present our latest product “Implisense Reports” for the first time.
The Implisense Reports have been developed to enable small or large companies with a CRM system to receive up-to-date news and analytical insights on the business model for all existing customers. Since the reports can also be displayed as web pages within a CRM, time-consuming integrations or data reconciliation are not necessary.
After two days at the trade fair, we will take a deep breath in Berlin, reflect on the positive feedback and look forward to seeing the successful DIGITAL2018 format again next year.
Pictures by Dr. Andreas Schäfer