A potential customer or new customer registers on your website. Congratulations! You have successfully passed the first important threshold. How quickly and purposefully you can turn the registration into a good, satisfied customer depends not least on which processes are triggered in the background. We have summarized a few tips for you with which you can optimize your processes after a signup.
1. Few data – simply enrichment
In order to achieve a registration of a potential customer or a new customer, the signup form should be kept short. However, comprehensive data on your registered user is the basis for its further evaluation and treatment.
Therefore, simply enrich the data with information from a third-party source. Only a few details from a short signup form are sufficient and Implisense gives you access to hundreds of additional data points for your contact. With just a few clicks or automatically via our API – in seconds you have a comprehensive and up-to-date profile of your new user.
This detailed data enables you to assess the potential of this (possible) customer and either leave it in its standard process or transfer it to the sales department for personal processing.
2. Transfer to the CRM system
Every new contact should be transferred immediately and as automatically as possible into the CRM system used by you – in order to guarantee a smooth further processing. For many systems, this step can be easily combined with enriching the data. Implisense automatically imports the information about your contact into your CRM system and keeps it up to date.
To avoid duplicates caused by multiple registrations, a cleanup should of course be connected. It is also advisable to intelligently combine different employees of the same company.
3. Evaluation of user behaviour
Tools such as Google Analytics, Mixpanel and Co. allow you to track the behavior of your newly registered user before and after the signup. Analyze this data to find out what he is interested in, what he is looking for and how he uses your service. In this way, you will gain further insights into the potential of your lead as well as the necessary impulses to exploit this potential even better.
4. Drip marketing und newsletter
To be able to take advantage of these impulses, you must also register your new user in your newsletter system. In view of the extensive user profiles thanks to the enriched form data, you can address your user very specifically from here. Send a personalized welcome message that takes into account some of the insights you’ve gained. For example, the function within the company. Or the targeted interest of your contact for a specific service.
Evaluate the behavior of your user afterwards and go into it. If your service has still not been used after a certain period of time, offer your help or send useful tips for getting started. If you choose an especially intensive use, please recommend an upgrade.
By optimizing and professionalizing the treatment of your user after the signup, you can use their sales potential much more efficiently. The basis for this is a solid database – which the registrant does not have to provide himself. Maximum simplicity for the user, maximum success for your sales force.