Attention has become a decisive currency for success in globalised competition – also in B2B marketing. Today’s decision-makers are confronted with an extreme variety of stimuli – which come unsolicited. With classic marketing instruments and cold sales methods, it is increasingly difficult to stand out from the background noise and reach potential customers sustainably. However, in order to reach the relevant set of your target group – (mehr …)
Tag: acquire customers
The pole vault at the Olympics showed it impressively again. With the help of extremely coordinated tools and technology, people are able to reach previously unattained heights, overcome obstacles and be able to take off repeatedly after a safe landing.
Is that reminiscent of the challenges of today’s B2B sales? We think so. (mehr …)