Tag: b2b sales strategies

The ongoing Covid 19 pandemic presents companies with lasting challenges. Namely in three successive phases:
Phase 1: Stabilizing the business after the beginning of the crisis
Phase 2: Accepting changed conditions during the crisis and taking advantage of the resulting opportunities
Phase 3: Being prepared at the end of the crisis to emerge as a winner

While phase 1 and partly also phase 2 are mainly characterized by reacting to the dynamically changing conditions during the worldwide corona wave, (mehr …)

The Corona-related restrictions of recent months have caused considerable economic upheaval. And even if it is now slowly being restarted step by step, there is still a long way to go before we can speak of normality again. Of course, this also has serious consequences for work in B2B sales, which you probably feel every day. (mehr …)

Although account-based selling was considered to be no longer quite en vogue for a while, it has experienced a huge renaissance in recent years. With good reason. Because especially for complex products or services with a demanding sales cycle and several involved decision makers, this method proves to be extremely effective. Nor is it antiquated in any way. (mehr …)

Stay at home nowadays is true for many people. For business, this means home office or remote work. But how can customer acquisition and customer care tasks in particular be organized from home? We would like to introduce you to some possibilities and aids to enable you to carry out your sales tasks in a purely digital way. (mehr …)

There is not the one silver bullet in b2b selling. That’s the bad news – and the good news at the same time. Because you can reach your goal with your product in different ways. Which sales strategy will pay off most for you depends on your market, your target group and your product. But also on your resources and your individual strengths. (mehr …)