Tag: data enhancement

Nowadays, companies collect a lot of data about their customers. But do they really fulfil their purpose? After all, the data only benefits your marketing and sales team if it is able to gain knowledge about a customer in real time – and make him an offer based on it that matches his individual interests and his current status in the purchasing process. (mehr …)

Both the marketing and sales departments work with leads, yet in many companies one rarely knows exactly what the other is doing. Both could benefit significantly from an intensive exchange between these departments. After all, the end result is the same: maximum conversion of the leads to paying customers. Data can help to bridge the informative gap between marketing and sales. (mehr …)

Do you have extensive newsletter lists or contact lists from your CRM? Then this product update might be interesting to you: Implisense Qualify now automatically checks if a contact’s company still exists. Note: This new feature works for companies registered in Germany only.
From projects for data enrichment and data cleaning of large CRM systems one knows the problem well enough. (mehr …)