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Tag: data management

Acting instead of reacting: How to prepare your B2B sales team for the time after Corona

20. August 2020 | Sales & Marketing

The ongoing Covid 19 pandemic presents companies with lasting challenges. Namely in three successive phases:
Phase 1: Stabilizing the business after the beginning of the crisis
Phase 2: Accepting changed conditions during the crisis and taking advantage of the resulting opportunities
Phase 3: Being prepared at the end of the crisis to emerge as a winner

While phase 1 and partly also phase 2 are mainly characterized by reacting to the dynamically changing conditions during the worldwide corona wave, (mehr …)

4 Impulses that create opportunities for b2b sales during the increasing corona loosening

25. June 2020 | Sales & Marketing

The Corona-related restrictions of recent months have caused considerable economic upheaval. And even if it is now slowly being restarted step by step, there is still a long way to go before we can speak of normality again. Of course, this also has serious consequences for work in B2B sales, which you probably feel every day. (mehr …)

B2B sales in home office

23. March 2020 | Sales & Marketing

Stay at home nowadays is true for many people. For business, this means home office or remote work. But how can customer acquisition and customer care tasks in particular be organized from home? We would like to introduce you to some possibilities and aids to enable you to carry out your sales tasks in a purely digital way. (mehr …)

3 use cases for dark data analysis in marketing & sales

13. November 2019 | Companies and Markets, Implisense API, Implisense Pro, Produkte

Data is the new currency in marketing and sales. The processes in these departments are becoming more and more data-driven – certainly also in your company. However, the more sales and marketing rely on it, the more important it is that the data on which decisions are based is really the right and relevant data. But this is not always the case. (mehr …)

3 use cases to increase success through data enhancement

16. October 2019 | Implisense API

Our blog posts deal a lot with data-supported work in marketing and sales. However, it is clear that the quality of these measures depends critically on the amount and quality of the data you have on your leads, prospects or customers. Only with an extensive set of relevant and up-to-date data can you gain in-depth insights that enable you to address your segmented target groups precisely. (mehr …)

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