Tag: Database

The ongoing Covid 19 pandemic presents companies with lasting challenges. Namely in three successive phases:
Phase 1: Stabilizing the business after the beginning of the crisis
Phase 2: Accepting changed conditions during the crisis and taking advantage of the resulting opportunities
Phase 3: Being prepared at the end of the crisis to emerge as a winner

While phase 1 and partly also phase 2 are mainly characterized by reacting to the dynamically changing conditions during the worldwide corona wave, (mehr …)

Our blog posts deal a lot with data-supported work in marketing and sales. However, it is clear that the quality of these measures depends critically on the amount and quality of the data you have on your leads, prospects or customers. Only with an extensive set of relevant and up-to-date data can you gain in-depth insights that enable you to address your segmented target groups precisely. (mehr …)

Most sales professionals are now aware of the importance of data for modern sales. Nevertheless, the practical implementation of data-based sales techniques in day-to-day business still faces a number of problems in many companies. Collecting and archiving in particular is often perceived as a burden by operative sales staff and is frequently left behind in stressful everyday life. (mehr …)

Nowadays, companies collect a lot of data about their customers. But do they really fulfil their purpose? After all, the data only benefits your marketing and sales team if it is able to gain knowledge about a customer in real time – and make him an offer based on it that matches his individual interests and his current status in the purchasing process. (mehr …)

Remarkable white spots were still visible on our maps well into the 19th century. Unknown areas that could only be systematically opened up by the pioneering spirit of curious explorers. A ” white spot ” symbolizes a lack of knowledge until today.
Now imagine your target market as a map: You have certainly already developed parts of it intensively, (mehr …)