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Tag: lead

MQL vs. MQA – bridging the gap between marketing and sales

18. September 2019 | Companies and Markets, Implisense API, Produkte

What is a qualified lead and how is it treated in your company? A rather simple question, but too often a gap between marketing and sales opens up. Especially if you want to work with account based marketing. Because then the classic MQL (Marketing Qualified Lead) does not go far enough – instead you should think in MQAs: Marketing Qualified Accounts. (mehr …)

Use customer data smarter – with a clever enrichment strategy

24. July 2019 | Implisense API

Nowadays, companies collect a lot of data about their customers. But do they really fulfil their purpose? After all, the data only benefits your marketing and sales team if it is able to gain knowledge about a customer in real time – and make him an offer based on it that matches his individual interests and his current status in the purchasing process. (mehr …)

Quantifiability – an often forgotten aspect of target customer profiles

13. April 2018 | Implisense API, Implisense Pro

What do you pay particular attention to when you create a target customer profile for your product or service? Probably to the right level of detail. If the target customer profile remains too vague, you are wasting valuable resources in marketing and sales. If, on the other hand, it is too small, you may limit yourself too much. (mehr …)

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