There are certainly hundreds of different things to say about your product. But in many situations it is important that you can break it down into a short and clear statement that makes your offer immediately tangible for your target group. Because potential customers, applicants, investors and co. only invest the necessary time to deal with it in more detail if they are motivated by the first clear message. (mehr …)
Tag: marketing
Finally the time has come. Data from Implisense can now be used in over 800 systems via the cloud based integration service Zapier. Best of all, the integration takes just a few minutes and offers a cost-effective start to the automation of your B2B marketing and sales.
The Implisense Zapier App offers you
- Identify companies via e-mail or URL (e.g.
As the conceptual similarity already suggests, the term firmographics basically describes something like demographic data – only for companies instead of for persons. In Germany, this term is still relatively uncommon, although many of us use firmographic classifications on a daily basis.
The purpose of firmographics
Firmography allows marketers in the B2B context to describe and subdivide their target groups in a similar way as B2C companies do with the help of demographic variables. (mehr …)