Tag: marketing

Attention has become a decisive currency for success in globalised competition – also in B2B marketing. Today’s decision-makers are confronted with an extreme variety of stimuli – which come unsolicited. With classic marketing instruments and cold sales methods, it is increasingly difficult to stand out from the background noise and reach potential customers sustainably. However, in order to reach the relevant set of your target group – (mehr …)

The higher the management level of the people you are addressing with your sales activities, the more difficult it will be to reach them with simple cold calls. A possible solution could be the interface between sales and marketing: account based marketing.
This involves identifying selected key accounts for your B2B business and reaching them with targeted messages and value-added content. (mehr …)

There are certainly hundreds of different things to say about your product. But in many situations it is important that you can break it down into a short and clear statement that makes your offer immediately tangible for your target group. Because potential customers, applicants, investors and co. only invest the necessary time to deal with it in more detail if they are motivated by the first clear message. (mehr …)

At the “log in. berlin.” Partner event “Artificial Intelligence – Perspectives and Potentials” on 6 September 2018, the Implisense CPO Dr. André Bergholz spoke to AI in Sales. The contributions of the event once again proved the diversity of the topic Artificial Intelligence (AI). AI is and remains the keyword of our time, which is more future-oriented than almost any other. (mehr …)

Finally the time has come. Data from Implisense can now be used in over 800 systems via the cloud based integration service Zapier. Best of all, the integration takes just a few minutes and offers a cost-effective start to the automation of your B2B marketing and sales.

The Implisense Zapier App offers you

• Identify companies via e-mail or URL (e.g.

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