Tag: marketing

With implisense.com you get direct access to over 2.4 million company profiles of all active companies in Germany. The following use cases will show you how you can benefit optimally from the portal:

Find a certain company

Are you looking for a specific company from Germany? Then these search options will help you:

• Search for company name
• Search with a commercial register number
• Search with a phone number
• Search for managing directors
• While surfing: look up companies with the Implisense bookmarklet

Find companies with certain characteristics

Would you like to know which companies with certain characteristics operate in Germany? (mehr …)

At this blog, we have already presented various use cases for more efficiency in marketing and sales through data enhancement. In most cases, the introduction of a data enhancement strategy is based on the desire for a qualified and comprehensive firmographic profile of the incoming leads. But to get the most out of your data enrichment solution, (mehr …)

Sit back and relax as a result of automated marketing? Unfortunately, it’s not quite as beautiful as that – but still offers a number of practical advantages. Marketing automation is not the replacement of marketing processes or even employees by software, but a valuable way to increase efficiency and success in marketing. Because the automation of certain standard processes gives you more time for conceptual and strategic considerations. (mehr …)

A few weeks ago we already pointed out the advantages of an efficient account based marketing in our blog and outlined how you can reach your account based marketing strategy in 5 steps. (You can read the article here.) In this article, we would like to take a closer look at one of these steps: Account based prospecting – (mehr …)

Both the marketing and sales departments work with leads, yet in many companies one rarely knows exactly what the other is doing. Both could benefit significantly from an intensive exchange between these departments. After all, the end result is the same: maximum conversion of the leads to paying customers. Data can help to bridge the informative gap between marketing and sales. (mehr …)