Tag: marketing

Sit back and relax as a result of automated marketing? Unfortunately, it’s not quite as beautiful as that – but still offers a number of practical advantages. Marketing automation is not the replacement of marketing processes or even employees by software, but a valuable way to increase efficiency and success in marketing. Because the automation of certain standard processes gives you more time for conceptual and strategic considerations. (mehr …)

A few weeks ago we already pointed out the advantages of an efficient account based marketing in our blog and outlined how you can reach your account based marketing strategy in 5 steps. (You can read the article here.) In this article, we would like to take a closer look at one of these steps: Account based prospecting – (mehr …)

Both the marketing and sales departments work with leads, yet in many companies one rarely knows exactly what the other is doing. Both could benefit significantly from an intensive exchange between these departments. After all, the end result is the same: maximum conversion of the leads to paying customers. Data can help to bridge the informative gap between marketing and sales. (mehr …)

Attention has become a decisive currency for success in globalised competition – also in B2B marketing. Today’s decision-makers are confronted with an extreme variety of stimuli – which come unsolicited. With classic marketing instruments and cold sales methods, it is increasingly difficult to stand out from the background noise and reach potential customers sustainably. However, in order to reach the relevant set of your target group – (mehr …)

The higher the management level of the people you are addressing with your sales activities, the more difficult it will be to reach them with simple cold calls. A possible solution could be the interface between sales and marketing: account based marketing.
This involves identifying selected key accounts for your B2B business and reaching them with targeted messages and value-added content. (mehr …)