What do you pay particular attention to when you create a target customer profile for your product or service? Probably to the right level of detail. If the target customer profile remains too vague, you are wasting valuable resources in marketing and sales. If, on the other hand, it is too small, you may limit yourself too much. (mehr …)

It is the dream of every sales person: A new potential customer calls you out of the blue. Just like that. Without the need to contact him beforehand. Turns out, your company was recommended to him.
Turn those coincidences into a system. With considerably less effort than in cold acquisition. Because a recommendation by one of your customers has an enormously trust-building effect. (mehr …)

In this blog series we would like to present some insights from our Scoring projects. Specifically how Implisense Data Scientists determine target customer profiles for selected products and services of key customers. The following insights were gained from Implisense’s data without the need for costly internal data processing at the customer’s premises. The preconditions for analysing the target customer profile are low. (mehr …)

Using a clear target customer profile, you will be able to efficiently manage relevant leads in the B2B business. The target customer profile basically defines the target for marketing and sales. The more detailed you can describe your ideal target customer, the more likely you are to score.

From real to ideal customer

But what does a successful target customer profile look like for your B2B offer? (mehr …)