Tag: target customer profile

Communication with companies is also always first and foremost communication with people. At the other end of the line or table is always a person who can never completely free himself or herself from his or her own impressions and attitudes, imprints and personal goals as well as from his or her very own background of values. (mehr …)

There are certainly hundreds of different things to say about your product. But in many situations it is important that you can break it down into a short and clear statement that makes your offer immediately tangible for your target group. Because potential customers, applicants, investors and co. only invest the necessary time to deal with it in more detail if they are motivated by the first clear message. (mehr …)

As the conceptual similarity already suggests, the term firmographics basically describes something like demographic data – only for companies instead of for persons. In Germany, this term is still relatively uncommon, although many of us use firmographic classifications on a daily basis.

The purpose of firmographics

Firmography allows marketers in the B2B context to describe and subdivide their target groups in a similar way as B2C companies do with the help of demographic variables. (mehr …)

What do you pay particular attention to when you create a target customer profile for your product or service? Probably to the right level of detail. If the target customer profile remains too vague, you are wasting valuable resources in marketing and sales. If, on the other hand, it is too small, you may limit yourself too much. (mehr …)

It is the dream of every sales person: A new potential customer calls you out of the blue. Just like that. Without the need to contact him beforehand. Turns out, your company was recommended to him.
Turn those coincidences into a system. With considerably less effort than in cold acquisition. Because a recommendation by one of your customers has an enormously trust-building effect. (mehr …)