Tag: target customer profile

The Data Scientists at Implisense are constantly working on preparing useful content on companies. The Plus version of Companies and Markets has been developed for users who need background information on a company. It requires free registration via Google and LinkedIn.

The benefits of your registration:

1. 1. Complete management – all board members,

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Sit back and relax as a result of automated marketing? Unfortunately, it’s not quite as beautiful as that – but still offers a number of practical advantages. Marketing automation is not the replacement of marketing processes or even employees by software, but a valuable way to increase efficiency and success in marketing. Because the automation of certain standard processes gives you more time for conceptual and strategic considerations. (mehr …)

Communication with companies is also always first and foremost communication with people. At the other end of the line or table is always a person who can never completely free himself or herself from his or her own impressions and attitudes, imprints and personal goals as well as from his or her very own background of values. (mehr …)

There are certainly hundreds of different things to say about your product. But in many situations it is important that you can break it down into a short and clear statement that makes your offer immediately tangible for your target group. Because potential customers, applicants, investors and co. only invest the necessary time to deal with it in more detail if they are motivated by the first clear message. (mehr …)

As the conceptual similarity already suggests, the term firmographics basically describes something like demographic data – only for companies instead of for persons. In Germany, this term is still relatively uncommon, although many of us use firmographic classifications on a daily basis.

The purpose of firmographics

Firmography allows marketers in the B2B context to describe and subdivide their target groups in a similar way as B2C companies do with the help of demographic variables. (mehr …)