Tag: trigger events

Sit back and relax as a result of automated marketing? Unfortunately, it’s not quite as beautiful as that – but still offers a number of practical advantages. Marketing automation is not the replacement of marketing processes or even employees by software, but a valuable way to increase efficiency and success in marketing. Because the automation of certain standard processes gives you more time for conceptual and strategic considerations. (mehr …)

Nowadays, companies collect a lot of data about their customers. But do they really fulfil their purpose? After all, the data only benefits your marketing and sales team if it is able to gain knowledge about a customer in real time – and make him an offer based on it that matches his individual interests and his current status in the purchasing process. (mehr …)

Attention has become a decisive currency for success in globalised competition – also in B2B marketing. Today’s decision-makers are confronted with an extreme variety of stimuli – which come unsolicited. With classic marketing instruments and cold sales methods, it is increasingly difficult to stand out from the background noise and reach potential customers sustainably. However, in order to reach the relevant set of your target group – (mehr …)

We have often pointed out how important it is to keep a close eye on your customers or the companies that you intend to be your customers – in order to identify valuable trigger events for your sales department. This time we want to address an additional opportunity. Because trigger events do not always have to take place directly at the companies of interest to you. (mehr …)

If the responsible person changes in an important position of one of your leads, this is one of the most valuable trigger events you can get involved with. Because this results in several job changes. And: The probability of a successful deal is particularly high in the first weeks and months of a manager’s new job. (mehr …)