Tag: trigger events

Have you ever been unable to close a potential deal because you lost track of it in time? Do you spend too much time entering leads into your CRM system and maintaining the record over time? And are you just as tired of time-consuming scheduling with customers or prospects that require multiple emails to be sent back and forth? (mehr …)

Data is the new currency in marketing and sales. The processes in these departments are becoming more and more data-driven – certainly also in your company. However, the more sales and marketing rely on it, the more important it is that the data on which decisions are based is really the right and relevant data. But this is not always the case. (mehr …)

At this blog, we have already presented various use cases for more efficiency in marketing and sales through data enhancement. In most cases, the introduction of a data enhancement strategy is based on the desire for a qualified and comprehensive firmographic profile of the incoming leads. But to get the most out of your data enrichment solution, (mehr …)

Sit back and relax as a result of automated marketing? Unfortunately, it’s not quite as beautiful as that – but still offers a number of practical advantages. Marketing automation is not the replacement of marketing processes or even employees by software, but a valuable way to increase efficiency and success in marketing. Because the automation of certain standard processes gives you more time for conceptual and strategic considerations. (mehr …)

Nowadays, companies collect a lot of data about their customers. But do they really fulfil their purpose? After all, the data only benefits your marketing and sales team if it is able to gain knowledge about a customer in real time – and make him an offer based on it that matches his individual interests and his current status in the purchasing process. (mehr …)