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At the Big Data Summit 2014, BITKOM gave us the opportunity to talk about Big Data for B2B sales support together with Stephan Kreutzer from Cisco Systems GmbH. Using a customer example, we will illustrate how the use of state-of-the-art technologies in a subject area that has so far been understaffed, such as B2B sales in Germany, looks like and what new opportunities for the sale of solutions arise.

At the Big Data Summit 2014 on March 26,2014, the Big Data Summit will focus on how the increasing flood of diverse information that is generated within the company or available through all information channels can be curbed and turned into business benefits through well-founded and timely management decisions.

The organizers are planning one keynote, two plenary sessions and nine other industry and theme sessions. In it, 33 papers will present experiences from the Big Data deployment in companies and in public administration.

Partners of the event include VOICE e. V., Fraunhofer-Gesellschaft, Gesellschaft für Informatik, TDWI Germany e. V., E-Finance Lab and the code_n initiative. Exhibitors include Blue Yonder, Cloudera, Compuware, Datameer, Empolis, Exasol, Google, Hortonworks, HP, IBM, Microsoft, MID, MongoDB, SAP, SAS, Software AG and Teradata.

More information: www.bitkom-bigdata.de