20+ Use Cases for implisense.com

With implisense.com you get direct access to over 1 million company profiles for all active companies in Germany. The following use cases will show you how you can benefit optimally from the service:

Find a certain company

Are you looking for a specific company from Germany? Then these search options will help you:

Find companies with certain characteristics

Would you like to know which companies with certain characteristics operate in Germany? Then the powerful search of implisense.com will help you:

Manage companies as favorites

You selected a variety of particularly important companies and would like to have faster access to them next time? Use the free favourites function for this purpose:

Get detailed company information

Are you interested in more detailed information about a company? Then implisense.com provides you with the following data depending on availability:

  • Official company name according to commercial register
  • Former company name
  • Official address according to commercial register
  • Commercial register number and local court
  • Managing directors/authorised signatories
  • Date of registration
  • Economic activity according to commercial register
  • Phone number
  • Website URL
  • Company email address
  • Social media posts
  • Products and services
  • Number of employees
  • Balance sheet total
  • Revenue
  • Earnings
use cases company profile

Get news about companies

Do you want to stay up to date with the latest developments in an industry? Receive interesting news on different trending topics.

And per company: Current posts from Twitter, Facebook and YouTube

Applications in sales

You have sales tasks and would like to deepen your customer relations by a good information basis?

Use company profiles as a tool for insights about the prospect

Use company news to understand current topics and challenges

Applications in marketing

You work in marketing and would like to make your messages more relevant and targeted? Then the following applications are the right ones for you:

Analyze your existing CRM database to discover new sub groups

Profile existing contacts with additional 3rd party data points for better messaging

Note: Since February 2020, Companies and Markets has been operating as implisense.com.

Kontakt für weitere Anwendungsbeispiele

Is your use case missing?

Write to us via the contact form and we will consult you about the individual possibilities that Implisense offers you.

Identify sales personalities – employ hunters and farmers properly

Always on the hunt for a new deal, not to be stopped by a simple “no” – or with the attention always very close to the needs of the customer, intent on building relationships that pay off in the long run: There are very different types of sales people. A not uncommon classification distinguishes the hunters who are oriented towards winning new customers and the farmers who are more interested in cultivating existing customers. Both types of salesperson come with advantages and disadvantages. And both are important for long-term successful sales. In order for them to make the most of their strengths without their weaknesses getting in the way, it is important that you recognise which type of salesperson you have in front of you – and to employ them correctly.

Sales personalities: Huntersand farmer

The Hunter: Stubborn but impatient

Hunters are best off at the front line of new customer acquisition. Because that’s where they really feel at home. Even when faced with the challenge of unloved telephone acquisition, these thoroughbred salespeople do not shy away. Their high tolerance for frustration is of great benefit to them: even the tenth consecutive “no” does not demotivate these passionate salespeople. On the contrary, they see the challenge as an incentive to conquer the market all the more persistently. Their motivation is the sense of achievement. Having won a new customer for the company is the feeling that Hunter is looking for. But in return they want to earn the necessary laurels and tangible recognition. And then, spurred on by this positive reinforcement, they immediately set their sights on the next big fish.

These striking successes are rarely achieved in existing customer care. Therefore, Hunters are not particularly interested in looking after an existing customer base for years. And working in a team is often not their strong point either. They prefer to go out on their own in the hunt for attractive new business. Their quest for success and recognition can make Hunter’s management quite demanding. It is important to find the right measure of encouraging recognition that serves as an incentive for the acquisition ace, but also does not allow them to lose their ground. A balancing act – which is worth it. Because a good hunter ensures a steady influx of new customers and orders.

The farmer: Consulting-oriented, but reserved

The idea of picking up one No after the other during the strenuous telephone acquisition process puts beads of sweat on the farmer’s forehead. The aggressive belabouring of all too often uninterested potential customers is much less appealing to him – but he cannot take the regular cancellations without leaving a trace.

Instead, he would prefer to become all the more familiar with his existing customers and understand their specific processes, challenges and needs in detail. In order to then offer them individually tailored solutions as a loyal advisor. Rather than constantly having to dedicate himself to new customers, the farmer would therefore prefer to maximize up- and cross-selling opportunities and develop the customer in the long term. To achieve this, he focuses on building sustainable relationships.

Correct employment decides on success

For a long-term successful distribution, both types are needed in the company. Hunters, who acquire new customers, and farmers, who cultivate and maintain these customer relationships over the long term and exploit their potential. But this can only be achieved if you also have the right people in the right positions in your sales team. Before hiring a new salesperson, check whether you’re dealing with a hunter or a farmer, and think carefully about the type of salesperson you need for the vacant position.

But even in your existing team, an analysis of current employees against this background can lead to significant performance improvements. Do you have an agent who falls short of expectations? Or an account manager who finds it difficult to build genuinely interested customer relationships? Get in touch with such employees and consider a redistribution of tasks within your team. Maybe it’s a hunter who’s not allowed to hunt or a farmer who’s uncomfortable in the wild. By correctly matching the different sales personalities and the different tasks in your sales team, you will get the most out of your people.

The requirements for the type and processing of relevant customer data also differ between hunters and farmers. Implisense provides you with compact company profiles for the efficient preparation of a meeting with a potential new customer and with an impressive depth of data and daily updates on your existing customers.

Test it now!

Registration provides staff numbers and complete management

The Data Scientists at Implisense are constantly working on preparing useful content on companies. The Plus version of Companies and Markets has been developed for users who need background information on a company. It requires free registration via Google and LinkedIn.

The benefits of your registration:

    1. Complete management – all board members, managing directors and authorised signatories
    2. Number of employees – the number of employees shown in the company’s annual financial statements.
    3. Complete technology profile – all technologies from the company website or from jobs.
    4. Company e-mail address – non-personal contact e-mail addresses from the company website

Plus version of Companies and Markets with free registration

In contrast to the general company profile, the Plus Profile contains more content intended for users who wish to obtain background information. This requires a free registration via Google or LinkedIn. Here you can register directly for a free Plus account.

Do you like the add-ons? Would you like more information? If so, please write an email to hello@implisense.com.

New in Implisense Pro: Persons, corporate purposes, improved visual appearance

We are proud to present some news in our Software-as-a-Service solution Implisense Pro:

Integration of current persons in more than one million companies

Implisense Pro is Germany’s first customer search engine with built-in recommendation function for the next B2B customers. From now on, recommendations will also be made for people in the target companies. Discover more than a million people who are allowed to trade on behalf of companies and, if applicable, appear publicly on the company website with a management function. By linking to the LinkedIn and Xing search, you can easily check who is involved in new orders or requests.

Useful questions are: Which persons should you know by name and, if necessary, name in the conversation, since they may decide on the budget? Who is expected to sign the bills? Who is responsible for your topic at the target company?

Corporate purposes

Our customers greatly appreciate the opportunity to segment companies based on established industry codes. However, many of them find that they sometimes deviate from the company’s own activities. In the past, credit agencies used to classify industries in a mostly manual process. This is expensive and prone to errors. We have therefore spent several months researching a new solution to automatically classify companies at any time based on their self-formulated business activities in the official corporate purpose as well as on the analysis of the company’s websites. And this again at any time as soon as the data changes. In this technical blog post we have provided further explanations for interested persons.

Your advantage: Up-to-date revisions of the industry codes of all companies, a compact understanding of the company’s activities for the customer dialogue

Improved visual appearance

In the coming weeks and months, we would also like to offer you improvements in appearance and user guidance. The first step in this direction has now been taken. The most noticeable aspect is that there is only one “home”page, which you can reach from everywhere by clicking on the Implisense logo in the upper left corner. The functionality of the home and list pages that existed before was too similar in our opinion, so we combined them for you. The search function is now available above the recommendation. We have also made the colour scheme more friendly.

Are you interested? Then simply request a free trial access for 14 days here.
Do you already have an account? Then log in here to test the new features.