20+ Use Cases for implisense.com

With implisense.com you get direct access to over 1 million company profiles for all active companies in Germany. The following use cases will show you how you can benefit optimally from the service:

Find a certain company

Are you looking for a specific company from Germany? Then these search options will help you:

Find companies with certain characteristics

Would you like to know which companies with certain characteristics operate in Germany? Then the powerful search of implisense.com will help you:

Manage companies as favorites

You selected a variety of particularly important companies and would like to have faster access to them next time? Use the free favourites function for this purpose:

Get detailed company information

Are you interested in more detailed information about a company? Then implisense.com provides you with the following data depending on availability:

  • Official company name according to commercial register
  • Former company name
  • Official address according to commercial register
  • Commercial register number and local court
  • Managing directors/authorised signatories
  • Date of registration
  • Economic activity according to commercial register
  • Phone number
  • Website URL
  • Company email address
  • Social media posts
  • Products and services
  • Number of employees
  • Balance sheet total
  • Revenue
  • Earnings
use cases company profile

Get news about companies

Do you want to stay up to date with the latest developments in an industry? Receive interesting news on different trending topics.

And per company: Current posts from Twitter, Facebook and YouTube

Applications in sales

You have sales tasks and would like to deepen your customer relations by a good information basis?

Use company profiles as a tool for insights about the prospect

Use company news to understand current topics and challenges

Applications in marketing

You work in marketing and would like to make your messages more relevant and targeted? Then the following applications are the right ones for you:

Analyze your existing CRM database to discover new sub groups

Profile existing contacts with additional 3rd party data points for better messaging


Note: Since February 2020, Companies and Markets has been operating as implisense.com.


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Is your use case missing?

Write to us via the contact form and we will consult you about the individual possibilities that Implisense offers you.

Sales Automation for more selling time

Have you ever been unable to close a potential deal because you lost track of it in time? Do you spend too much time entering leads into your CRM system and maintaining the record over time? And are you just as tired of time-consuming scheduling with customers or prospects that require multiple emails to be sent back and forth? Countless such frustrating trifles in your daily sales routine not only have a negative impact on your mood, but also paralyze your sales process. Because they tie up resources that you should better invest in active sales. The good news: Many of these time-consuming tasks can be easily automated using software and AI. With the help of sensible sales automation, you can get rid of unpleasant tasks, increase your efficiency in sales and often also the satisfaction of your customers. Here are a few examples:

sales representative in Sales Automation

Automate lead management

Your CRM system is the pivotal point of many sales automation solutions. A lot of hard work flows in here manually, which can be significantly reduced with the help of simple automation solutions. For example, instead of regularly searching LinkedIn for new interesting contacts and clicking your way through countless profiles that have been known for a long time, as a premium user you can simply have the new profiles sent to you according to your preset search criteria. Combined with a clever data enhancement solution, for example the Implisense API, your CRM system is automatically filled with all relevant data for your leads – you save yourself the manual input and last but not least the research of this information. On top of that, trigger events for your contacts can be delivered free of charge on a daily basis so that you never miss a promising contact occasion again. And if you want it easy, Implisense Leads will identify the similarities between your best customers and suggest other companies that are likely to have a strong interest in your products. The only thing you still have to do by yourself is make a call.

Sales automation during customer contact

Speaking of calling: Automating customer contact using self dialers or mass mailings is usually not a very promising option. Instead, by cleverly automating the many small time wasters around you, you gain more time to focus on this core aspect of sales. For example the tracking of your contact history with the prospective customer: When you have phoned or emailed with whom, you do not have to note manually anymore. You can also have this done by software. With some services, you can even have the AI create a brief summary of the most important topics from your telephone call.

Even the scheduling with your customers and prospective customers does not need to include diverse mails. Use tools or web services that allow you to share a number of appointment slots in your calendar and allow the person you’re talking to to to simply click into one of them. This gives you more time to prepare for the call. That’s Sales Automation, too.

Automatic reporting reduces management workload

Of course, not only the filling of your CRM system can be automated, but also its interpretation. Automated reporting provides the team leader with important key figures for the efficient control of the sales department. In this way, internal processes can be further optimized on this basis.

Many little elements that will relieve you in your daily work. Create more space for active sales with the help of clever sales automation. In the end, software and AI achieve the feat of leaving your customers with more human resources. The basis for an inspiring customer experience and a genuine relationship of trust.

3 use cases for dark data analysis in marketing & sales

Data is the new currency in marketing and sales. The processes in these departments are becoming more and more data-driven – certainly also in your company. However, the more sales and marketing rely on it, the more important it is that the data on which decisions are based is really the right and relevant data. But this is not always the case. Because most tech platforms are only able to collect and process a small part of the available information. Namely, visible and structured data that almost always refer to the past. A true treasure of data of multiple size lies beneath the surface, which would enable much more precise statements in real time as well as highly probable forecasts – dark data. The problem is that they hide largely unstructured in a large number of scattered sources.

Dark Data - unstructured dataThe great thing is that AI is increasingly capable of detecting, collecting and – above all – interpreting this unstructured data. This gives you much deeper insights into your leads and customers, enables you to react more quickly to changes and provides you with more information on whether you are using the right data points as the basis for segmenting your contacts.

Three typical examples of how you can use Dark Data in your marketing and sales:

Use Case 1: In-depth insights for preparing calls

Technology profile e.g. from Dark DataImagine you could see at a glance which technologies a potential customer is using in his company, you knew in which countries he is going to increase his activities – without official announcement – or in which product groups the company is currently investing more. This and more information is already available on the Companies and Markets platform. And all this in a clear graphic format for quick preparation of meetings. The data for this is collected by an AI from millions of sources on the Deep Web. It interprets signals and mentions that have not been taken into account in conventional data collection – for example, the prerequisite for certain software skills in job ads. This turns a huge amount of unstructured data into meaningful, in-depth company profiles that you can call up with just one click. In a slimmed-down form even free of charge.

Use Case 2: Validation of data sets and trigger event detection

Even the most extensive data set is only valuable if it is up-to-date. AI-supported data enrichment and updating – for example using the Implisense API – also relies on Deep Data. Have records about your leads and customers automatically replenished and kept up to date. Quantity and quality of data in one solution. Another benefit of automatically updating your records: You recognize trigger events as early as possible and can react immediately. By evaluating the unstructured signals on the Deep Web, you know about relevant changes in your contacts even before your competition.

Use Case 3: Automatic segmentation based on relevant data

Data form the informative basis for the creation of positive customer experiences and the interpretation of customer behaviour. But are you sure you’re really looking at the relevant data points? An example: A restaurant wants to get to the bottom of the decline in walk-in customers. To do this, those responsible use customer feedback on food, ambience and service. But what if the main reason is a difficult parking situation in the surrounding area? If your interpretations are based on the wrong data points, you will draw the wrong conclusions and possibly even act counterproductively.

Implisense Pro helps you segment your customers and leads with Dark Data. Because the AI searches among the huge datasets it has created from the unstructured information for commonalities that connect your best customers. And on this basis, it suggests companies that also have these characteristics. The algorithm automatically determines which data points are important for identifying leads with great potential for you. In other words, the segmentation is really based on the relevant data.

Lift the data treasure below the surface by making Dark Data usable in marketing and sales.

Why data enrichment is not just about data quality

At this blog, we have already presented various use cases for more efficiency in marketing and sales through data enhancement. In most cases, the introduction of a data enhancement strategy is based on the desire for a qualified and comprehensive firmographic profile of the incoming leads. But to get the most out of your data enrichment solution, you need more than the pure data quality of the firmographic information. By wisely leveraging the benefits of a broad data provider, you can get more out of your data set. And make data enrichment in your organization an extremely powerful sales and marketing tool.

Not everything, but important: Consistently high data quality essential

Obviously, a high quality of the delivered data is still at the top of the list of things a data enhancement service provider must offer you. After all, the quality of your company data determines its expressiveness. The more comprehensive and reliable the information you receive from your data enhancement partner, the less of it you need to collect from your customers and leads. One e-mail address is often enough – and you will receive a detailed firmographic profile. This results in a significantly lower hurdle to contact and an extremely comfortable user experience.

At the same time, data quality also means up-to-date data. Estimates assume that information will become obsolete in about a third of your data records within a year. Sometimes after just a few days or weeks. In the worst case this leads to an incorrect treatment of the customer or prospective customer and thus to a waste of valuable resources in marketing and sales. A good data enhancement service such as Implisense automatically provides you with updates to your existing data records. This ensures not only an initial, but above all a consistently high quality of your data.

Advantage through up-to-date databases: Signals and trigger events as a window to the customer

Data quality: The window to the customerIf used correctly, however, the usefulness of automated data enrichment goes well beyond regular filling of firmographic gaps and data quality as well as data topicality. The Implisense algorithm provides you with information you could never have requested from your lead or customer. Not least because in many cases you would not have known at all that there was such information to ask for. Important signals and trigger events that give you a valuable knowledge advantage:

  • In which positions are more people being recruited at the moment? (Can a strategic expansion or the opening of a new location or business area be derived from this?)
  • What technical and software skills are expected from employees? (So which systems are used internally?)
  • Were there new hires in middle management? (Can you be the first to talk to a new contact person?)

If you interpret this at first glance banal information correctly in the sense of your company, you will gain extremely specific contact reasons from your data enrichment. And maximize your chance of a quick and successful deal.

The when and where: Efficiency through intelligent data flows

When we talk about how you can increase the efficiency of your marketing and sales department with an appropriate data enrichment solution, we cannot ignore one essential point: The accessibility of all this information. Only if all relevant persons have access to all required data at all times can you actually exploit the advantages of the enriched data set. And if possible without the need for manual transfer! With intelligent interfaces such as the Implisense API, you can integrate the data enhancement service directly into your existing systems. The data flows automatically into your central databases and can be retrieved by all authorized employees at any time. Completely without your active involvement.

Before introducing a data enhancement solution, think carefully about what it should offer you in addition to impeccable data quality. And make clever use of signals and interfaces. Otherwise you will unnecessarily reduce their potential for your company.


Increase data quality with Data-as-a-ServiceImplisense’s Data-as-a-Service gives you access to several million features of more than 2.4 million economically active companies from Germany. And over 5.2 million companies in total. All this via a modern JSON REST interface (API). Here you will learn about the most important features, functions and application possibilities of Data-as-a-Service.Hier erfahren Sie die wichtigsten Eigenschaften, Funktionen und Anwendungsmöglichkeiten des Data-as-a-Service.

Marketing Automation – an introduction

Sit back and relax as a result of automated marketing? Unfortunately, it’s not quite as beautiful as that – but still offers a number of practical advantages. Marketing automation is not the replacement of marketing processes or even employees by software, but a valuable way to increase efficiency and success in marketing. Because the automation of certain standard processes gives you more time for conceptual and strategic considerations. And for direct contact with your customers and prospects. By taking less care of the practical delivery of messages to your target groups, you gain free resources that you can use to develop these precisely tailored messages. As a result, you achieve more conversion and closer customer relationships.

Marketing Automation supports you in various stages of the buying cycle:

Marketing Automation is not just sitting back

Lead Generation with Marketing Automation

While it is one of the simpler examples, it is still an indispensable form of marketing automation: websites and landing pages lead your prospects to a contact form. The prospective customer enters his data there and these are automatically imported into your CRM. This simple form of marketing automation is already a clear relief compared to a call where you would have to record this data manually or an e-mail from which you would still have to transfer it into the system. And most of us have long since integrated it into our daily workflow. Automation should become just as common for you in the following stages of the buying cycle.

Lead Organization with Marketing Automation

The qualification, segmentation, prioritization and updating of your leads is one of the critical points in your marketing that can be improved significantly through automation. The system automatically assigns leads to a specific list – by audience, trigger, purchase status, and any other segmentation criteria you have identified as important to your workflow. Of course, this requires an extensive set of data. These are automatically obtained from a third-party source – for example using the Implisense API – and the records for your contacts are enriched with comprehensive additional information. As a result, fine and qualified segmentation can be performed automatically. And it’s ongoing: New data, progress in the buying cycle, etc., influence the scoring of your leads and, if necessary, change to another list. This is a crucial component for the targeted delivery of personalized messages to your leads at any time.

Targeted contacting of leads with Marketing Automation

This fine segmentation of your leads is in turn the key to successful email marketing. After all, widely spread mails with corresponding general messages lead to a much lower degree of exhaustion than highly personalized mails that address your prospective customers with targeted messages. Exactly tailored to his current status in the buying cycle and the resulting needs. By knowing these, you will be able to answer the right questions at the right time – and thus significantly increase the probability of a successful deal. If your system registers that a lead is entering the next phase, it will automatically be addressed with the specially developed message.

Customer loyalty with Marketing Automation

In the same way that you accompany your leads through the purchase process, you also sustainably bind your existing customers to your company. And they have promising cross-selling and up-selling potential. Because the automated monitoring of your contacts does not end with the purchase. Let yourself be informed automatically about current trigger events and use your knowledge for an equally targeted and personalized approach. Whether it is the opening of a new location, a change in management or another event that increases your chances to expand your business relationship.

Introduction of Marketing Automation as a chance for process optimization

Successful marketing automation is therefore not the simple one-to-one automation of your existing processes. Instead, take the opportunity to critically review your marketing processes and adapt them to the requirements of modern, automated marketing. In this way, you not only benefit from the immediate efficiency advantages of your automation solution, but also from a leaner, resource-oriented process. And last but not least, more revenue thanks to increased conversion.

Data is essential for every Marketing Automation. Enrich your customer data directly in your CRM system – with the Implisense API. Further information can be found here.