This article shows how you can create a list of companies that use a certain technology with just a few clicks and with the help of our partly free tools.
This list then can be conveniently used within our web application or offline as an Excel table in sales or marketing.
As an example we are searching for the use of MailChimp. The technologies that can be searched for in this way also include CRM systems and marketing or social media tools such as Google Adwords, Google Analytics, Zapier, Salesforce, Twitter, Facebook and others.
Reading time: 3 min
For use in: sales and marketing
Don’t want to wait?
We are often asked by our customers to identify companies that use certain technologies and provide them as a list with contact information and addresses. Implisense has a number of methods to determine the techstack of companies from freely available online sources, e.g. by text mining on job ads of companies or by evaluating the technical information in the code of the company websites. Usually you can request company lists from in-depth analyses directly from our team of analysts. However, certain software can be found directly through our search function. So if you don’t want to wait, here are instructions on how to create and view your own company list.
Example: Target group mailchimp users
As an example we take the use of mailchimp. Mailchimp is a cloud-based solution to automate your email marketing. This technology is therefore an indicator of a company’s focus on online marketing and newsletter distribution, for example. This software is often used by young, dynamic or at least digitally affine companies and employees. It enables the addressing of a broad audience with relatively little effort, is therefore also suitable for the marketing of scalable products and allows the integration of various additional plug-ins for the analysis and automation of product marketing.
Whether you offer an alternative solution to this software, or you are only interested in companies that tend to be willing to try out new technologies and/or practice online marketing, you may be interested in this target group.
1. Search in the Implisense company index
The feature we would like to introduce to you in this article is the search for certain company attributes via dedicated company websites.
Of course, not all technologies used by a company are covered on the relevant pages. However, these are often mentioned on career pages, are subject to a disclosure obligation by legal standards, are visible as plug-ins on company websites or are mentioned in the declaration of processes and services.
In this sense, data protection declarations in accordance with the General Data Protection Regulation (GDPR) provide an interesting insight into the technologies used. Companies that integrate third-party providers into their data processing processes are instructed to list them accordingly in their data protection declaration. These are often cloud-based solutions, from CRM systems and marketing tools to social media and rating agencies. This includes not only MailChimp, but also Google Adwords, Google Analytics, Zapier, Salesforce, Twitter, Facebook and many more.
2. Find prospects for free
To get an initial overview, you can search over 500,000 German company websites free of charge on our Companies and Markets search platform directly after naming these technologies and see the first hits. The simple search for “MailChimp” entries shows that not all companies that mention this software on their website are necessarily users of this software. These include providers of IT services or software manufacturers whose products can be linked with MailChimp.
We have thus found a reliable indicator for our target group.
If you now search for the link “mailchimp.com∕legal∕privacy”, for example, you will get the desired result. The hit overview already shows that the top hits found use Mailchimp as a newsletter provider.
This can be traced for each of the hits by calling up the company profiles. Here you will not only see all the entries of your search criteria on the company website. In addition, depending on the coverage, we offer you information such as the company purpose, the company headquarters, and selected past events that we have recognized about this company.
3. Get full list of companies
If you are satisfied with your selection, you can request the full list by specifying the required search terms and filters.
Lead generation, segmentation and qualification with Implisense Pro and free companies-and-markets alerts
If the search options are not enough for you or you don’t want to wait, you can test our web application Implisense Pro free of charge for full lead generation in B2B. In addition to the search, various filter criteria and our scoring function for the automatic determination of potential customers are available here.
However, if you are interested in certain company events, then register for the free test phase of our company alert. This allows you to receive a notification stating technologies, trends, etc. as soon as our systems recognize companies that are named together with these terms and topics.